American Consumer Culture: Market Research and American Business, 1935-1965

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November-December 2015 Database of the Month

American Consumer Culture: Market Research and American Business, 1935-1965 provides a unique insight into the American consumer boom of the mid-20th century.  This research database provides access to the complete market research reports of the era’s foremost consumer analyst, Ernest Dichter, market research pioneer and widely-recognised ‘father’ of Motivational Research.

The collection is a treasure trove of information on some of America’s best known brands, containing thousands of reports commissioned by advertising agencies and global businesses in a booming era for consumerism, ‘Madison Avenue’ advertising and global brands on consumer goods ranging from tobacco and broadcasting to cars and hotels. Use the fully searchable interactive chronology to discover fascinating facts and events in the history of American consumerism; gain a deeper insight into Dichter and the world of market research through essays and further resources; and view hundreds of advertising images in the Ad Gallery.

 

PrivCo – Private Company Financial Intelligence

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September 2015 Database of the Month

PrivCo provides accurate financial and business data and news and media content on over 500,000 major private companies globally (generally defined as having at least $10 million in annual revenue, or with substantial institutional capital funding).

Search PrivCo to find verified private company financials, private M&A and venture capital transactions, accurate deal terms, valuation multiples, private equity deals, founder and family ownership breakdowns, privately-held bankruptcies, restructurings, IPOs and more.   Continue reading

Academic Video Online

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February 2015 Database of the Month


Academic Video Online: Premium 
 
is Alexander Street’s most comprehensive video subscription, an ever-growing resource that comprises content from 39 full video collections and 8 bonus discipline clusters.

Titles in every collection and cluster within Academic Video Online: Premium have been carefully selected to meet departmental needs and include documentaries, interviews, performances, news programs and newsreels, field recordings, commercials, and raw footage. You’ll find thousands of award-winning films, including Academy® and Emmy® winners, the most frequently used films for classroom instruction, newly released films, and archival material previously unavailable. Click here for  a complete list of collections.

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New: IBISWorld

IBISWorld is a comprehensive collection of Industry Market Research. The in-depth research reports include key statistics, industry conditions, market characteristics, industry performance, external market drivers, key success factors, and 5-year revenue forecasts for each US industry. Detailed written analysis provides explanations and insights. Continue reading

Business Insights: Essentials – October Database of the Month

Business & Company Resource Center is now Business Insights: Essentials and features a completely updated, intuitive user interface, making it easy for users to access in-depth information on U.S. and international businesses, industries and products.  The Business & Company collection includes  key business references and journals, company investment reports, industry rankings, profiles, market share data and company histories. Researches can analyze key metrics and compare companies and industries, generate lists of key competitors, or conduct in-depth research on a wide array of  business-related topics.

Features:

• Easily research companies, industries and business topics in the context of timely news and reports (See Company Finder) Continue reading

Datamonitor 360 – December Database of the Month

360 Datamonitor  (formerly Marketline Business Information Centre) provides profiles on industries, countries, and private and public companies in multiple formats, including interactive reports. The reports cover a wide range of in-depth content such as market overviews, market trends analyses, and company and industry case studies. Users can find analyses of over 30,000 companies, with SWOT analyses for the largest 2,500, and over 3,000 industry profiles across more than 200 markets, or read expert opinions by the Datamonitor Group analysts on major industry events.

360 Datamonitor also includes a country statistics database providing  macro/socio-economic and demographic data for 215 countries and the Market Data Analytics database, including data from across the global food, drinks, personal care, household products, pet care, news and magazine, and tobacco markets.  

Sports Business Research Network – November Database of the Month

Sports Business Research Network (SBRnet) is an online international sport marketing and business information provider focusing on sport participating; fan profiles; sports facilities; sport finance; sporting goods; sponsorship, marketing, media and directories.

SBRnet’s database has been expanded to include a complete directory of U.S. and Canadian college sports programs, as well as a links directory to over 10,000 sports organizations.  Continue reading

Women in Business —-> Women in Politics

Library titles related to the latest headlines…

Week of June 14, 2010

In the News: Former women business executives are setting their sights on the government. Carly Fiorina, past CEO of Hewlett Packard, and Meg Whitman, former eBay chief executive, won their respective California Republican primary elections last Tuesday: Ms. Fiorina for U.S. Senate and Ms. Whitman for governor. Both candidates spent millions of dollars on their campaigns and will most likely attempt to outspend their rivals in the upcoming general elections.

Developing Women Leaders: A Guide for Men and Women in Organizations
By Anna Maria Valerio. Wiley-Blackwell, 2009
Call Number: HD6054.3 .V34 2009

Encyclopedia of Women and American Politics
Edited by Lynne E. Ford. Facts on File, 2008
Call Number: Available online via NetLibrary

Full Cover Girl (DVD)
Directed by Folke Ryden. Films for the Humanities & Sciences, 2009
Call Number: HQ1735 .F85 2009 (Boca Raton Media Center)

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The World Bank Opens Access

The World Bank’s Board of Executive Directors recently approved a new Access to Information policy.  In keeping with this new policy, the The World Bank has made the following databases free to the public. You can also find these databases on the Libraries’ Indexes/Databases pages.

The World Bank Open Data
The World Bank’s Open Data initiative is intended to provide all users with access to World Bank data. The Development Data Group coordinates statistical and data work and maintains a number of macro, financial and sector databases. These databases are used by teams to prepare Country Assistance Strategies, poverty assessments, research studies and other forms of economic and sector work. Included are World Development Indicators, Global Development Finance, Africa Development Indicators and Global Economic Monitor.  Continue reading

In the News: Labor Unions

Week of February 2, 2009

News Item: On January 30th, President Barack Obama signed three executive orders that would “level the playing field for labor unions in their struggle with management,” and undo Bush administration policies that heavily favored employers over workers. The Bureau of Labor Statistics recently announced that in 2008 the number of U.S. wage and salary workers who were members of a union increased by 428,000 to 16.1 million, or 12.4 percent of the overall workforce.

Autobiography of Mother Jones
By Mother Jones. Arno, 1969
Call Number: HD8073 .J6 A3 1969

Drawing the Line: The Untold Story of the Animation Unions from Bosko to Bart Simpson
By Tom Sito. UP of Kentucky, 2006
Call Number: Available online through NetLibrary

Fighting Against the Odds: A History of Southern Labor Since World War II
By Timothy J. Minchin. UP of Florida, 2005
Call Number: HD8083 .S9 M56 2005

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