November-December 2015 Database of the Month

American Consumer Culture: Market Research and American Business, 1935-1965 provides a unique insight into the American consumer boom of the mid-20th century.  This research database provides access to the complete market research reports of the era’s foremost consumer analyst, Ernest Dichter, market research pioneer and widely-recognised ‘father’ of Motivational Research.

The collection is a treasure trove of information on some of America’s best known brands, containing thousands of reports commissioned by advertising agencies and global businesses in a booming era for consumerism, ‘Madison Avenue’ advertising and global brands on consumer goods ranging from tobacco and broadcasting to cars and hotels. Use the fully searchable interactive chronology to discover fascinating facts and events in the history of American consumerism; gain a deeper insight into Dichter and the world of market research through essays and further resources; and view hundreds of advertising images in the Ad Gallery.