Marketing
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Electronic Databases
Off Campus access through Off Campus Connect (EZproxy).
If the article you are looking for does not appear as full text in the database, click on 
. This is a short cut, which will search to see if a full text version exists in either electronic or print format.
For a full list of Databases related to this subject, please click here.
Provides access to magazine and journal articles on marketing topics, private and public companies, industries and other business topics. Multiple ABI/INFORM databases can be searched simultaneously including Dateline, Global, Archive, Trade & Industry and others. It contains some full text articles. Database can be searched by company name in the "Advanced" search or by keywords.
Business and Company Resource Center
This is an excellent starting point for basic information about a company, including the history, financial information, strategic planning, products and marketing, and other information for a S.W.O.T. analysis. This database can also be used to find industry information, such as rankings and trends. SIC and NAICS numbers are included in the company profile. Additionally, a link to a company's WEB page is provided.
Global Market Information Database
This database includes information, including statistics, about countries, companies, markets and consumers, Gives access to articles in magazines and trade publications on information, including statistics, for companies, markets, consumers and is international in its scope. It also gives access to "Major Market Profiles" (MMP), which includes information about market profiles, consumers, and "retailing briefs."
Provides access to current full text articles about consumer and marketing information, companies and industries. The "Business" section gives specific information on companies, and the "Legal" section contains articles on legal and regulatory issues,and statutory laws and court cases. The "News" section gives access to information from wire services, newspapers and other publications.
This resource is useful for gathering information to create a marketing plan, including the ranking of locations by county, zip code, and other criteria. Number of businesses by name or industry description (including NAICS code) can be located for a competitive analysis. Users need to create a personal workspace by registering an email address and password for login purposes.
Journals
Off Campus access through Off Campus Connect (EZproxy).
If the article you are looking for does not appear as full text, click on . This is a short cut, which will search to see if a full text version exists in either electronic or print format.
For a full list of Electronic Journals related to this subject, please click here.
For locations in the library, please click for the Library Map.
Advertising & Society Review. Electronic Holdings: 2000-Current.
European Journal of Marketing. Electronic Holdings: 1967-1 year ago.
International Journal of Research in Marketing. Electronic Holdings: 1984-Current.
International Marketing Review. Electronic Holdings: 1983-Current. Print Holdings: 1983/84-2006; some issues not in collection, please see holdings in catalog for complete listing.
- Call Number: HF5410.I57
Location: Boca Raton
Journal of Advertising. Electronic Holdings: 1972-Current. Print Holdings: 1983/84-Current; some issues not in collection, please see holdings in catalog for complete listing.
Journal of Advertising Research. Electronic Holdings: 03/01/65-Current. Print Holdings: 1962-1967, 1971-1982, 1984-2004. Microfilm Holdings: 1960-1991.
- Call Number: HF5801.J6
Location: Boca Raton
Journal of Consumer Marketing. Electronic Holdings: 1984-Current. Print Holdings: 1986-2004.
- Call Number: HF5410.J67
Location: Boca Raton
Journal of Consumer Research. Electronic Holdings: 1974-Current. Print Holdings: 1974/1975-2004/2005.
- Call Number: HF5415.3.J68
Location: Boca Raton
Journal of Marketing. Electronic Holdings: 1936-Current. Print Holdings: 1937/1938-1945, 1947/1948-2004; some issues not in collection, please see holdings in catalog for complete listing. Microfilm Holdings: 1936-1999.
- Call Number: HF5415.A2J6
Location: Boca Raton (1937/1938-1945 1947/1948-2004; some issues not in collection, please see holdings in catalog for complete listing. Microfilm Holdings: 1936-1999.) & Jupiter (1991-2002).
Journal of Marketing Research. Electronic Holdings: 1964-Current. Print Holdings: 1964-2004. Microfilm Holdings: 1964-1999.
- Call Number: HF5415.2.J68
Location: Boca Raton
Finding Resources in the Library
For locations in the library, please Library Map.
Subject Sections
There are no resources listed at this time.
Subject Terms
There are no resources listed at this time.
Resources By Library
Boca Raton
For locations in the library, please click for the Library Map.
Commercial Atlas and Marketing Guide. Chicago: Rand McNally and Company.
- Call Number: REF G1046 .Q4 R3
Format: Book
The Business Library and How to Use It: a guide to sources and research strategies for information on business and management. Maier, Ernest L., et al.
- Call Number: REF Z675B8 .B87 1996
Format: Book
Key Business Sources of the U.S. Government. Staninger, Steven W., et al. Chicago, IL: American Library Association, 1998.
- Call Number: REF Z1223 .Z7 K49 1998
Format: Book
International Business Information: how to find it, how to use it. Pagell, Ruth A. and Michael Halperin. 2nd ed. Phoenix, AZ: Oryx Press, 1998.
- Call Number: REF HF54.5 .P33 19988
Format: Book
American Business Leaders: from colonial times to the present. Hamilton, Neil A. Santa Barbara, CA: ABC-CLIO, 1999.
- Call Number: REF HC102.5 .A2 H36 1999
Format: Book
Who’s Who in Finance and Business. New Providence, NJ: Marquis Who’s Who, 2004/2005.
- Call Number: REF HF3023 .A2 W5
Format: Book
The American Marketplace: demographics and spending patterns. 5th ed. Ithaca, NY: New Strategist Publications, 2001.
- Call Number: REF HA214 .A6 2001
Format: Book
American Statistics Index. Washington, DC: Congressional Information Service. 1973-.
- Call Number: REF Z1223 .Z7 C55
Format: Government Document and Microform
Consumer Eastern Europe. London: Euromonitor, Plc., 1996/97.
- Call Number: REF HC244 .Z9 C615
Format: Book
Consumer Latin America. London, Euromonito, Plc., 1997.
- Call Number: REF HC130 .C6 C67
Format: Book
County and City Data Book. Washington, DC: U.S. Department of Commerce, Bureau of the Census. (Latest edition shelved at Reference Desk)
- Call Number: DOCS C 3.134/2: C83/2
Format: Government Document
Demographics USA. New York, NY: Market Statistics. 1993- .
- Call Number: REF HF5415.3 .D46
Format: Book
Index to International Statistics: IIS. Washington, DC: Congressional Information Service. 1984- .
- Call Number: REF Z7552 .I53
Format: Government Document and Microform
Lifestyle Market Analyst. Wilmette, IL: Standard Rate & Data Service, 2002.
- Call Number: REF HF5415.33 .U6 L54
Format: Book
Market Share Reporter. Detroit, MI: Gale Research. 1991- .
- Call Number: REF HF5415.2
Format: Book
Statistical Reference Index. Washington, DC: Congressional Information Service. 1980-.
- Call Number: REF Z7554 .U5 S854
Format: Government Document and Microform
Companion Encyclopedia of Marketing. Baker, Michael J., ed. London: Routledge, 1995.
- Call Number: REF HF5415 .C547353 1995
Format: Book
The IEBM Encyclopedia of Marketing. Baker, Michael J., ed. London: International Thomson Business Press, 1999.
- Call Number: REF HF5412 .I32 1999
Format: Book
Dictionary of Marketing Terms. Bennett, Peter D., ed. 2nd ed. Lincolnwood, IL: NTC Business Books, 1995.
- Call Number: REF HF5415 .D4874 1995
Format: Book
The International Encyclopedia of Marketing. European Marketing Confederation. Oxford: Butterworth-Heinemann, 1997.
- Call Number: REF HF5415 .N58513 1997
Format: Book
Dictionary of Marketing Communications. Govoni, Norman A. Thousand Oaks, CA: Sage, 2003.
- Call Number: REF HF5412 .G68 2003
Format: Book
Dictionary of Social and Market Research. Koschnick, Wolfgang J. Hampshire, England: Gower, 1996.
- Call Number: REF HF5415.2 .K627 1996
Format: Book
Elsevier’s Dictionary of Advertising in English, German, French, and Russian. Manilova, S.G. and D.H. Konstantinova. Amsterdam: Elsevier Science, 2002.
- Call Number: REF HF5803 .M36 2002
Format: Book
The Advertising Age Encyclopedia of advertising. McDonough, John, ed. New York: Fitzroy Dearborn, 2003.
- Call Number: REF HF5803 .A38 2003
Format: Book
Marketing: the encyclopedic dictionary. Mercer, David. Oxford, UK: Blackwell, 1999.
- Call Number: REF HF5412 .M47 1999
Format: Book
Encyclopedia of Major Marketing Campaigns. Riggs, Thomas, ed. Detroit: Gale Group, 1999.
- Call Number: REF HF5837 .E53 1999
Format: Book
Dictionary of Marketing and Advertising. Rosenburg, Jerry M. New York: J. Wiley, 1995.
- Call Number: REF HF5415 .R577 1995
Format: Book
The International Dictionary of Marketing: over 2,000 professional terms & techniques. Yadin, Daniel L. London: Kogan Page, 2002.
- Call Number: REF HF 5415 Y23 2002
Format: Book
The Advertising Red Books. New Providence, NJ: LexisNexis.(Library retains latest year)
- Call Number: REF HF5805 .S7
Format: Book
Brands and Their Companies. Detroit, MI: Gale Research.
- Call Number: REF T223 .V4 A22
Format: Book
Broadcasting & Cable Yearbook. New Providence, NJ: R.R. Bowker. (Shelved in Ready Reference Area)
- Call Number: REF HF6146 .R3 B7
Format: Book
Companies and Their Brands. Detroit, MI: Gale Research.
- Call Number: REF T223 .V4 A253
Format: Book
Gale Directory of Publications and Broadcast Media. Detroit, MI: Gale Research.
- Call Number: REF Z6951 .A97
Format: Book
Directory of International Direct and e-Marketing: a country-by-country sourcebook of providers, legislation and data. Millar, Roderick, ed. 7th ed. London: Kogan Page, 2003.
- Call Number: REF HF5415.126 .D57 2003
Format: Book
Radio Advertising Source. Des Plaines, IL: SRDS. (Library retains latest issue only)
- Call Number: REF HF5905 .S74
Format: Book
Sports Market Place Directory. Chandler, AZ: Franklin Covey, Sports Division, 2001.
- Call Number: REF HD9992 .U5 S667
Format: Book
SRDS Business Publication Advertising Source. Des Plaines, IL: SRDS. (Library retains latest issue only)
- Call Number: REF HF5905 .S723
Format: Book
SRDS Consumer Magazine Advertising Source. Des Plaines, IL: SRDS. (Library retains latest issue only)
- Call Number: REF HF5905 .S725
Format: Book
SRDS Newspaper Advertising Source. Des Plaines, IL: SRDS. (Library retains latest issue only)
- Call Number: REF HF5905 .S72
Format: Book
SRDS Televison and Cable Source. Des Plaines, IL: SRDS. (Library retains latest latest issue only)
- Call Number: REF HF5905 .S745
Format: Book
The Trademark Register. Washington, DC: The Trademark Register.
- Call Number: REF T233 .V4 A27
Format: Book
International Marketing Handbook: detailed marketing profiles for 141 nations, supplemented by customs information, international marketing advisories to assist in developing an export marketing program, and basic importation data. Bair, Frank E., ed. Detroit, MI: Gale Research Co., 1988.
- Call Number: REF HF1416 .I63 1988
Format: Book
Editor & Publisher Market Guide. New York: Editor & Publisher Company.
- Call Number: REF HF5905 .E38
Format: Book
Field Guide to Marketing: a glossary of essential tools and concepts for today’s manager. Hindle, Tim. Boston, MA: Harvard Business School Press, 1994.
- Call Number: REF HF5415 .H5257 1994
Format: Book
The Dartnell Marketing Manager’s Handbook. 3rd ed. Levy, Sidney J., George R. Frerichs, and Howard L. Gordon, eds. Chicago: Dartnell Corp., 1994.
- Call Number: REF HF5415.13 .D35 1994
Format: Book
Hispanic Market Handbook: the definitive source for reaching this lucrative segment of American consumers. Valdes, M. Isabel and Marta H. Seoane. New York: Gale Research, 1995.
- Call Number: REF HC110 .C6 V347 1995
Format: Book
Jupiter
For locations in the library, please click for the Library Map.
Treasure Coast
For locations in the library, please click for the Library Map.
Selected Web Sites
Ad*Access (Archive of historical advertisements)
American Advertising Association
American Association of Advertising Agencies
American Marketing Association
Cable & Telecommunications Association for Marketing
The Direct Marketing Association
Emergence of Advertising in America : 1850-1920
International Advertising Association
International Newspaper Marketing Association
Know This: Marketing Virtual Library
Marketing Research Association
National Mail Order Association
Statistical Abstract of the United States
About this Guide
This guide was designed by Dr. Darlene Parrish to help identify resources on marketing and related topics in the FAU Libraries. The electronic resources are available from the FAU Libraries home page by following the links entitled Indexes/ Databases or Articles. Some of these resources have full-text articles available online. To access these resources from off campus, use the Off Campus Connect (EZproxy) link and log in using your 14-digit Owl Card number and your 4-digit birth month and day in the format "MMDD." For further assistance, please contact the Reference Desk by telephone (561-297-3785) or send e-mail to lyref@fau.edu.
Created 11 Sept. 2006
