Research

American Consumer Culture: Market Research and American Business, 1935-1965

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November-December 2015 Database of the Month

American Consumer Culture: Market Research and American Business, 1935-1965 provides a unique insight into the American consumer boom of the mid-20th century.  This research database provides access to the complete market research reports of the era’s foremost consumer analyst, Ernest Dichter, market research pioneer and widely-recognised ‘father’ of Motivational Research.

The collection is a treasure trove of information on some of America’s best known brands, containing thousands of reports commissioned by advertising agencies and global businesses in a booming era for consumerism, ‘Madison Avenue’ advertising and global brands on consumer goods ranging from tobacco and broadcasting to cars and hotels. Use the fully searchable interactive chronology to discover fascinating facts and events in the history of American consumerism; gain a deeper insight into Dichter and the world of market research through essays and further resources; and view hundreds of advertising images in the Ad Gallery.

 

Oxford Bibliographies

Picture2 August – September 2014 Database of the Month

 Oxford Bibliographies offers exclusive, authoritative research guides. Combining the best features of an annotated bibliography and a high-level encyclopedia, this resource guides researchers to the best available scholarship in a variety of subject areas.

FAU subscribed Bibliographies include:

SearchWiSE Survey

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The purpose of this survey is to assess SearchWiSE features and ascertain which areas are satisfactory or need improvement.   SearchWise is a discovery tool that will help you to locate information in all formats from the FAU Libraries’ collections, including full-text articles. If you would like to learn more about SearchWiSE click here.

If you have any questions or would like to provide additional information, please contact Jane Strudwick.

Thank you for taking this brief survey and providing us with your valuable feedback.

 

World Oceans Day – June 8

The ocean: the body of water that links us all, from the oxygen we breathe to the pharmacopoeia that it yields.   In observance of World Oceans Day this month FAU Digital Library highlights Harbor Branch Oceanographic Institute (HBOI) for its development of research at FAU and its significant contributions to FAU’s institutional repository.  

The HBOI digital collection showcases the research of the institute’s scientists and field experts working to advance ocean-related innovation, exploration, research, education and conservation. From developing ways to preserve coral reef systems and to analyzing organisms in search of compounds with disease-fighting potential, HBOI has, for more than 40 years, contributed to our understanding of  Ocean Science. Stay informed about HBOI research by subscribing to their e-bulletin.

CQ Researcher Plus Archive – April Database of the Month

CQ Researcher plus Archive provides in-depth coverage of health, social trends, criminal justice, international affairs, education, the environment, technology, and the economy, dating back to 1923. Find reports on historical events such as passage of the Social Security Act of 1935, as well as reports that give background on issues of current debate such as abortion, health insurance, and responses to global terrorism.  Each single-themed, 12,000-word report is researched and written by an experienced journalist and includes an introductory overview; background and chronology on the topic; an assessment of the current situation; tables and maps; pro/con statements from representatives of opposing positions; and bibliographies of key sources.

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Call for Abstracts: 3rd Annual FAU Graduate Student Research Day

FAU’s Graduate Student Association is hosting the Third Annual Graduate Student Research Day March 30, 2012 from 10 a.m. to 2 p.m. at the Live Oak Pavilion on Boca Raton Campus. Graduate students engaged in various kinds of research projects from across the University will present posters for awards and prizes.  All students interested in submitting original research abstracts are encouraged to do so before the February 17, 2012 deadline due to limited space for participation. FAU’s Digital Library will preserve and provide access to abstracts and poster images in a digital collection for Student Research.  Contact GSAResearchDay2012@gmail.com .

Datamonitor 360 – December Database of the Month

360 Datamonitor  (formerly Marketline Business Information Centre) provides profiles on industries, countries, and private and public companies in multiple formats, including interactive reports. The reports cover a wide range of in-depth content such as market overviews, market trends analyses, and company and industry case studies. Users can find analyses of over 30,000 companies, with SWOT analyses for the largest 2,500, and over 3,000 industry profiles across more than 200 markets, or read expert opinions by the Datamonitor Group analysts on major industry events.

360 Datamonitor also includes a country statistics database providing  macro/socio-economic and demographic data for 215 countries and the Market Data Analytics database, including data from across the global food, drinks, personal care, household products, pet care, news and magazine, and tobacco markets.  

EBSCO brings back the browsing experience

The  enhanced features of the new EBSCOhost viewer bring a real browsing experience to the online journal.  I was  impressed by the clean navigation — seamlessly jumping  from one issue to the next, and skimming a hyperlinked table of contents while the selected article remains in view. FAU’s subscription EBSCO databases include CINAHL, Academic Search Premier, and Business Source Premier (see  EBSCOhost for a complete list of databases). View a short demonstration here.

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JSTOR – September Database of the Month

Update (09/07/10): JSTOR has undergone  a major platform change and has a new look, see JSTOR Platform Highlights for more information. Also, if you are looking for a list of FAU Libraries’ subscription databases, go directly to Indexes/Databases.

Start your research with JSTOR

JSTOR offers a high-quality, interdisciplinary digital archive to support scholarship and teaching. FAU has JSTOR access to almost one thousand leading academic journals across the humanities, social sciences, and sciences, and other materials valuable for academic work. The entire database is full-text searchable, offers search term highlighting, includes high-quality images (including search results from ArtStor), and is interlinked by millions of citations and references.

Journals are always included from volume 1, issue 1 and include previous and related titles, but the most recently published issues (past 3-5 years) are not generally available. However, several publishers provide links to the recent content on their own website, and you can include these article citations in your JSTOR search by checking the “Search for links to articles outside of JSTOR.” If FAU has access to these articles, you can click the “Find it at FAU” button to access the full text.